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For the last 15 years, I have helped businesses develop content strategies to grow their acquisition funnel through organic search in a variety of industries including finance, education, retail, automotive, and healthcare. As AI has upended the search industry, I've been most focused on building organic growth strategies that span beyond traditional SEO incorporating digital PR, social, and reputation management since that is what drives citations in LLMs.

 

I’ve held a number of in-house and agency roles in my career. Previously, I’ve served as SEO Director at The Motley Fool and MarketWise, and as Sr. Director of Content Marketing at The Arena Group. I am also an alumnus of Performics (Publicis Groupe) and Two Octobers. 

 

I love teaching and learning. After completing my BA in Communications and Economics from Lake Forest College, I became an English teacher in Japan.  When I returned home, I spent some time studying special education and developed a passion for accessibility advocacy.  I ended up taking that passion into search marketing and started working as an SEO professional helping companies make their websites more accessible to search engines (and humans, of course!). As I grew in my career, I deepened my expertise in content strategy and operations, but I have overseen all aspects of SEO/GEO for enterprise companies. 

 

I am a contributor to Search Engine Journal and Search Engine Land, and I speak occasionally at digital marketing conferences to keep my teaching skills sharp. A few notable conferences I have spoken at include Content Marketing World, Semrush Summer Jam, News and Editorial SEO Summit (NESS), and the Digital Summit Series.

 

When I'm not plugging away at SEO and content marketing, you can generally find me on the tennis court, hiking somewhere in Colorado, exploring new restaurants, or reading on my front patio.